Whether it's the delivery of my message or a powerful and unique metaphor that I used that they will soon not forget - I get their attention and keep it. Is this the caliber of conversation that you participate in? Do you aspire to? I will give you some areas to focus on to be used in a concerted effort to change the way that we explain who we are and what we do for others. I call it "the 30 second elevator pitch" and although this is not a new term or concept, we are devoid of this elusive confidence inspiring "here's who we are speech".
HOW
You've got to cut right to your message, smash them over the head with it. The magic comes when you can talk like a human being about your business, and when you can really deliver punch on why this is important to your prospect.
GET DRAMATIC
You are trying to grab them by their short level loop with something concise. It's got to be something that makes them bob their head or throw out a smile in agreement saying, "Oh, yeah, I get it."
WHY YOU?
Without a great differentiator, in conversational language, you can't differentiate a broader business point to your prospect or audience.
Any company could copy our promotions and advertising, but it's our story and the way that we project it on an individual basis that makes it come to life. You need to find another way to talk about yourself and your company. This is where storytelling comes in. You want to sell, but why buy from you?
MISSION
Our company represents fairness, value, quality, follow-through and relationship to name a few highlights. Does your explanation of what we do encapsulate these points in 30 seconds? It should.
- Matt Chamberlain 7/2007
